What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
strategies of the foreign cosmetics companies and those of the Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic market-L’Oreal, Procter & Gamble Co and Shiseido-and two Korean cosmetic companies in China which can be the competitor with them- Laneige and Mamonde. After that, we will make some suggestion for Korean cosmetics c
developments
Beauty is continuing its quest for scientifically and technologically advanced formulations, with high-tech innovations being seen throughout the entire beauty spectrum. This has been particularly the case in skin care, where innovations based on genomics, involving the study of a particular string of genes responsible for aging and how those express themselves throughout time, have
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars’ Endorsement for the product.
Promote it at the concert of the superstars. - Price lottery
Launch a lim
13.1 SYSTEMS AS PLANNED ORGANIZATIONAL CHANGE
Systems Development and Organizational Change
[그림]organizational change carries RISK
and RETURN
새로운 정보 시스템은 다양한 조직변화를 일으킴.
이러한 조직 변화는 위험과 보상을 수반하는 정도에 따라 4가지의 형태로 분류됨.
Automation(자동화)
√조직 변화의 가장